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SAN FRANCISCO: Facebook Inc's fast-growing mobile advertising business helped drive a 61 per cent increase in revenue during the second quarter, beating Wall Street's financial targets and sending shares to a record-high in after-hours trading on Wednesday.
The world's No.1 Internet social network said on Wednesday that it saw increased interest from both advertisers and from users during the second quarter.
Facebook now counts 1.5 million advertising customers and the company's ad business saw strong growth across all of its geographic regions in the second quarter, Chief Operating Officer Sheryl Sandberg told Reuters in an interview on Wednesday.
"We're seeing our existing advertisers spend more and we're seeing new people come on to the platform," Sandberg said.
Facebook said that mobile advertising revenue represented 62 per cent of its ad revenue in the second quarter, up from 41 per cent in the year-ago period and 59 per cent in the first quarter of 2014.
http://timesofindia.indiatimes.com/...ock-hits-record-high/articleshow/38943684.cms
The world's No.1 Internet social network said on Wednesday that it saw increased interest from both advertisers and from users during the second quarter.
Facebook now counts 1.5 million advertising customers and the company's ad business saw strong growth across all of its geographic regions in the second quarter, Chief Operating Officer Sheryl Sandberg told Reuters in an interview on Wednesday.
"We're seeing our existing advertisers spend more and we're seeing new people come on to the platform," Sandberg said.
Facebook said that mobile advertising revenue represented 62 per cent of its ad revenue in the second quarter, up from 41 per cent in the year-ago period and 59 per cent in the first quarter of 2014.
http://timesofindia.indiatimes.com/...ock-hits-record-high/articleshow/38943684.cms
